Beter Bed Holding

Annual Report 2014

Vision and Mission


Beter Bed Holding is an active player in the retail and wholesale market for beds and mattresses. Europe, in the broadest sense, is its playing field. All retail formulas have, to a greater or lesser degree, a ‘value for money’ positioning, supported by extensive service, regardless of the market segment in which the individual chain operates. The group strives for market leadership in all countries in which it is active.

The essence of its vision statement can be formulated as follows:

In every country in which we operate, we intend
to become the market leader in the

'value-for-money' segment in the bed and mattress market,
in a socially responsible manner.


Beter Bed Holding’s raison d’être and drivers can be expressed in the following mission statement:

Each day, there is nothing that inspires and motivates us more
than ensuring that all our customers can sleep soundly and comfortably at an affordable price:

‘Hard at work on a good night’s rest’