Beddenreus
Beddenreus is a cash & carry formula in the discount segment of the Dutch market. The stores are located at B and C locations in the vicinity of ‘furniture boulevards’.
2014 | 2013 | Change | |
|---|---|---|---|
Revenue (x € 1,000) | 10,595 | 11,862 | -10.7% |
Number of stores | 35 | 40 | -12.5% |
Number of employees (FTE) | 59 | 61 | -3.3% |
A great deal of work was put into giving the Beddenreus stores a new look and feel in 2014. Three pilot stores were opened under the name BeddenreuZ that offer consumers a renewed range and a unique approach to customer service. Following the successful conclusion of the pilots, all Beddenreus stores will be remodelled.
